Ashley Ann Retail CRM

A bespoke CRM software application for managing retail showrooms


Ashley Ann is an award-winning family business and manufacturer of quality fitted kitchens, bedrooms and bathrooms, with its manufacturing facility in Wick, Caithness and its eight retail showrooms dotted around Scotland.

Following on from our successful delivery of the Production software platform, Navertech was approached to design a bespoke integrated sales CRM which could help its showroom teams manage the sales and contract process.

Design and developed since 2009, Navertech developed a fully bespoke retail showroom management system, which is a cross between a Customer Relationship Management (CRM) system and business management information (BMI) system.

Designed to specification and to integrate with the existing design and sales processes, the CRM element of the software provides a work-flow to manage all enquiry and customer related data from point of enquiry, through to production and delivery, and post-delivery.

In addition to the CRM element, a number of business specific reports and analysis tools were designed to assist finance, sales and marketing decisions, and a real-time view of performance across all Ashley Ann showrooms/locations.

Client Said

Our showroom software allows our sales process to be fully digital, whilst feeding relevant data back to our head office and factory facility in Caithness.

Gavin BremnerManaging Director

Specification; User Interface Design; Programming; Database Design

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